What we can show you, and what we cannot
We are a cosmetics brand, not a pharmaceutical company. This page explains what we can show you and what we cannot. Everything below is a measurable property of the product, a figure from our own customer data, or a public fact about the company that makes it.
How it works
A leave-in oil treatment works on the outer layer of the hair. It smooths it, makes hair easier to comb, and leaves a light protective layer that helps protect against heat and brushing. That is a cosmetic effect on the outside of the hair, and it is the only thing we claim.
A leave-in cosmetic hair treatment in a single-use capsule.
Each capsule holds 1 ml of an oil blend in a light silicone base. The plant oils depend on the formula: argan and jojoba in Hair Treatment, jojoba in Hair Repair, candlenut and aloe vera in Silky Black, for example. You twist off the tip, spread the oil through the lengths and ends of damp hair, and leave it in. You do not rinse it out, and nothing is swallowed.
Regulated as a cosmetic · Regulation (EC) No 1223/2009
Read the label
Hair is dead tissue. Once it has grown out of the scalp, it cannot repair itself.
Each hair has an outer layer made of tiny overlapping scales. Heat, bleach, colour, sun, hard water and rubbing lift these scales. When they are lifted, hair reflects less light and looks dull. It loses moisture and feels dry. The inner part of the hair is also less protected, so it breaks more easily.
Once hair has grown, you can only protect it or damage it
Each capsule holds 1 ml, and the oil is not exposed to air until you open it.
With a pump bottle, the amount depends on your hand. Too little does nothing, and too much makes fine hair heavy. Plant oils change when air and light reach them. Each capsule is filled and closed before this can start, so the last capsule in the jar is as fresh as the first.
No preservatives needed · the oil is not exposed to air until you use it
Stated heat protection up to 220 °C, when applied to damp hair before styling.
The protection only works if it is in your hair before you use a straightener. One capsule is 1 ml, so the 100 ml rule for liquids in hand luggage does not apply.
220 °C stated limit · 1 ml per capsule
An average of 4.67 out of 5 from about 36,300 published ratings.
We have not run a clinical trial, and we do not present customer reviews as one. 95% of reviewers say they would buy it again, and no safety complaints are recorded in this published review data. This is the number we watch most closely, because people do not buy a cosmetic again if it does nothing for them.
Personal opinions, not measurements · individual results vary
What we do not claim
We think you should see this list as clearly as the one above.
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We do not claim it grows hair.
Hair grows from the root, under the skin. A leave-in treatment cannot reach it.
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We do not claim it repairs damage.
Hair is dead, so damage to it is permanent. A treatment can smooth and protect hair, but it cannot undo damage.
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We make no medical or therapeutic claim of any kind.
Ellips is not a medicine and not a food supplement.
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We have not run a randomised controlled trial.
Not on this product. Be careful with any cosmetic brand that suggests it has run one but does not publish it.
We do not list these limits out of modesty. Under Regulation (EU) No 655/2013, a cosmetic claim in the European Union must be supported by adequate evidence. Growth or repair claims for a leave-in product like this could not be supported.
Ownership, accounts and factories are public information
Ellips is Asia's No.1 hair vitamin, as its parent company describes it. It was introduced in 2005 as the pioneer of hair vitamins. It is made by PT Kino Indonesia Tbk, a consumer-goods company listed on the Indonesia Stock Exchange under the ticker KINO. This means its ownership, accounts and factories are public information, not marketing text.
Kino started in 1999 as PT Kinocare Era Kosmetindo, with one factory and 58 employees. Today it reports eight corporate groups, five factories and more than 8,000 employees. The Ellips range includes hair vitamin capsules, hair mist, hair mask, leave-on conditioner and dry shampoo. At the FMCG Asia Awards, Kino was named Consumer Goods of the Year for Hair Care in Indonesia.
- KINOStock ticker
- 1999Founded as PT Kinocare Era Kosmetindo
- 5Factories reported
- 8,000+Employees reported
Calling Ellips the number one hair vitamin in Asia is the parent company's own claim. We present it as that, not as an independently audited market statistic.
It is all printed on the jar
The full ingredient list, the directions and the storage conditions are printed on every jar. The directions and storage conditions are also on the product page. If anything on this page is unclear, or you want the safety documents, write to hello@getellips.com and we will send what we have.