About Ellips

One capsule, the same amount every time

Asia's No.1 hair vitamin,* in a 1 ml capsule. The same amount and the same freshness, from the first capsule in the jar to the last.

That is the main idea behind the product. The capsule is easy to carry, holds a fixed amount and stays closed until you open it. It turned a hair treatment that people used to do at the weekend, from a tub, into something that takes thirty seconds on any day of the week.

See the product
Ellips capsules next to an open jar, with one capsule twisted open and a drop of oil
The facts

The No.1 claim and what is behind it

Ellips is Asia's No.1 hair vitamin* and has been since it made the small soft capsule a well-known format. The company behind it is PT Kino Indonesia Tbk, listed on the stock exchange under the ticker KINO. This means its ownership, accounts and factories are public information, not just claims on a website. You can check them yourself.

Hair vitamin in Asia*
No.1
As described by its parent company, since 2005.
Brand introduced
The year Ellips made hair capsules a known format.
Stock ticker of the parent company
KINO
PT Kino Indonesia Tbk is a publicly listed company.
Factories
5
There was one in 1999.
Employees
8,000+
There were 58 in 1999.

* How the parent company describes the brand. Figures reported by PT Kino Indonesia Tbk. Sources are at the bottom of this page.

From 1999 to today

It started with one factory

Kino started in 1999 as PT Kinocare Era Kosmetindo, with one factory and 58 employees. Today it reports eight corporate groups, five factories and more than 8,000 employees. At the FMCG Asia Awards, it was named Consumer Goods of the Year for Hair Care in Indonesia.

  1. The parent company is founded

    Kino starts as PT Kinocare Era Kosmetindo with one factory and 58 employees.

  2. Ellips is introduced

    The brand launches in Indonesia and makes the small soft capsule a well-known hair-care format.

  3. Today

    A range built around one format

    Besides the vitamin capsules, the range includes hair mist, hair mask, leave-on conditioner and dry shampoo.

PT Kino Indonesia Tbk, at founding and as reported now
Reported Today
Factories One Five
Employees 58 8,000+
Corporate groups One company Eight

The FMCG Asia award went to the parent company, PT Kino Indonesia Tbk. "Pioneer of hair vitamins" is how that company describes the Ellips brand in Indonesia.

What we believe about hair

Hair is dead tissue

It is not alive and cannot heal itself. Once hair has grown out of your scalp, everything you do to it either protects it or damages it.

This fact shapes how we talk about the product. It is also why we use capsules: each one holds 1 ml, so you get the same amount of fresh oil from the first capsule in the jar to the last.

It also means we are careful about what we promise.

Read more on the research page
Close-up of a single hair: the outer layer lies flat along the hair and lifts near the end
An illustration of the hair's outer layer, not a photo of a test result
What it does

It protects the hair surface

Smooths the hair.

Makes hair easier to comb, with less pulling.

Leaves a light protective layer that helps protect against heat and brushing.

What it does not do

No growth, no repair

It does not grow hair.

It does not repair damage.

We do not say otherwise, and results vary from person to person.

Who we are

This shop is run from Klaipėda

Juicy Lucy AI, UAB sells Ellips to customers across the European Union. We answer our emails ourselves.

We are a small team. That is why the shop sells one product instead of a long list of options, and why you reach a person, not a ticket system.

Shop operator
Operator
Juicy Lucy AI, UAB
Registered in
Lithuania
Company code
307637084
VAT
LT100020050311
Address
Tiltų g. 19, LT-91249 Klaipėda

Emailhello@getellips.com

Sources

Where these facts come from

Company and brand facts on this page come from Kino's own brand and corporate pages and from the FMCG Asia Awards announcement.

  1. Kino's Ellips brand pagekino.co.id
  2. Kino corporate sitekino.co.id
  3. FMCG Asia Awards announcement: Consumer Goods of the Year for Hair Care in Indonesiafmcg.asia

"Asia's No.1 hair vitamin" is how Ellips' parent company, PT Kino Indonesia Tbk, describes the brand. It is not an independently audited market statistic. Ellips is a leave-in capsule treatment for the hair, not a food supplement, and it is regulated as a cosmetic in the European Union. We do not show prices on this page on purpose. You find the current offer on the product page.