About Ellips

One capsule is one dose

Asia's No.1 hair vitamin,* in a sealed 1 ml capsule: the same dose, in the same condition, from the first capsule in the jar to the last.

That is the whole idea, and everything else about the product follows from it. The capsule is portable, pre-measured and sealed, and it turned a treatment that used to be a weekend ritual with a tub into something you can do in thirty seconds on a Tuesday.

See the product
Sealed Ellips capsules beside the open jar, one capsule twisted open to a single drop of oil
The record

The No.1 claim, and what backs it

Ellips is Asia's No.1 hair vitamin* and has been since it made the small soft capsule a recognisable format rather than a novelty. The company behind it is PT Kino Indonesia Tbk, listed on the stock exchange under the ticker KINO, so the ownership, the accounts and the factory footprint are public record rather than claims on a website. That is the part worth checking, and you can.

Hair vitamin in Asia*
No.1
Its parent company's positioning, since 2005.
Brand introduced
The year the capsule format stopped being a novelty.
Ticker, listed parent company
KINO
PT Kino Indonesia Tbk is a publicly listed company.
Factories
5
There was one in 1999.
Employees
8,000+
There were 58 in 1999.

* Parent company positioning. Figures reported by PT Kino Indonesia Tbk. Sources at the foot of this page.

1999 to today

It started with one factory

Kino started in 1999 as PT Kinocare Era Kosmetindo with one factory and 58 employees. It now reports eight corporate groups, five factories and more than 8,000 employees, and has been recognised as Consumer Goods of the Year for Hair Care in Indonesia at the FMCG Asia Awards.

  1. The parent company is founded

    Kino starts as PT Kinocare Era Kosmetindo with one factory and 58 employees.

  2. Ellips is introduced

    The brand arrives in Indonesia and makes the small soft capsule a recognisable hair-care format rather than a novelty.

  3. Today

    A range built around one format

    Alongside the vitamin capsules, the range covers hair mist, hair mask, leave-on conditioner and dry shampoo.

PT Kino Indonesia Tbk, at founding and as reported now
Reported Today
Factories One Five
Employees 58 8,000+
Corporate groups One company Eight

The FMCG Asia award was made to the parent company, PT Kino Indonesia Tbk. "Pioneer of hair vitamins" is how that company describes the Ellips brand in Indonesia.

What we believe about hair

Hair is dead tissue

It has no metabolism and it cannot heal, so everything you do to it after it leaves your scalp is either protection or damage.

That single fact shapes how we talk about this product, and it is why the dose is sealed: one capsule holds 1 ml, so the amount and the condition of the oil are the same from the first capsule in the jar to the last.

It also means we are careful about what we promise.

The long version, on the research page
Close-up of one hair fibre: cuticle scales lying flat along the shaft and lifted towards the end
An illustration of the cuticle, not a photograph of a test result
What it does

Protection at the surface

Smooths the cuticle.

Adds slip, so the comb does not tear at the fibre.

Leaves a film that takes some of the heat and friction.

What it does not do

No growth, no repair

It does not grow hair.

It does not repair damage.

We do not say otherwise, and results vary from person to person.

Who we are in Europe

This shop is run from Vilnius

UAB „Airsa“ brings Ellips to customers across the European Union, and we answer our own email.

We are a small team. That is why the shop sells one product rather than a wall of options, and why you can reach a person rather than a ticket queue.

Operator of record
Operator
UAB „Airsa“
Registered in
Lithuania
Company code
305212939
VAT
LT100012733312
Address
Juliaus Janonio g. 11A, LT-25125 Vilnius

Emailinfo@ellips.lt

Sources

Where these facts come from

Company and brand facts on this page come from Kino's own brand and corporate pages and from the FMCG Asia Awards announcement.

  1. Kino's Ellips brand pagekino.co.id
  2. Kino corporate sitekino.co.id
  3. FMCG Asia Awards announcement: Consumer Goods of the Year for Hair Care in Indonesiafmcg.asia

Asia's No.1 hair vitamin is the positioning of Ellips' parent company, PT Kino Indonesia Tbk, not an independently audited market statistic. Ellips is a leave-in capsule treatment applied to the hair, not a food supplement, and it is regulated as a cosmetic in the European Union. This page carries no price detail on purpose: the offer lives on the product page, where it stays current.